Maurer, Lee West

Scope and Contents The Lee W. Maurer Automobile Advertisement Collection consists of hundreds tear sheets (1917-1967) for automobile advertisements mostly from the pages of National Geographic magazine. The collection documents the evolution of advertising used by U.S. automakers throughout the 20th century especially the highly developed graphics used in the 1910s-1940s and early use of color in advertising (1930s-1960s). Also includes advertisements for tires. Automobiles represented include Chalmers, Wills...